Our approach to activewear
Movement-first design for real life
We believe that movement goes beyond your workout and influences how you carry yourself through every moment of your day. That's why we obsess over the details that matter: the way a seam hits your body, how fabric moves when you stretch, the confidence that comes from knowing you look as good as you feel.
We design for real bodies living real lives, understanding that your activewear needs to work as hard as you do, whether you're crushing a HIIT class or simply moving through your daily routine.
We create activewear that moves with your life, celebrates your strength, and reminds you that confidence looks different on everyone—and incredible on you.
The woman behind the brand
Meet Natalie Kennedy
Natalie launched Salt Project in 2022 after her own health journey revealed a major gap in the activewear market—quality pieces that didn't cost a fortune. She discovered firsthand how the right workout gear could completely shift her confidence and energy, and became obsessed with creating that same feeling for others.
